The return of Datsun didn’t start with what cars to launch, but with the people, the Young Risers living in high-growth markets. They are ahead of the curve, waiting for that one chance that will propel their careers and futures. For the young risers, mobility is both physical and social access to opportunites. They deserve nothing but a brand of their own. That ’s why Datsun is returning and rising as the badge for the risers.
The Datsun brand dates back to the earliest days of Japanese car building. Datsun evolved to become an automaker recognized as Durable, Attractive and Trustworthy. More than 20 million Datsun vehicles were sold in 190 countries during its more than 50-year run. A brand supported and loved by many worldwide, this is the spirit the new Datsun brings to young risers.